New Patient Cost Calculator
Find out exactly how much each new patient is costing your practice - and which channels are doing the heavy lifting.
New patients per month
Start with your typical monthly average. For more accurate numbers, use the last 3 months of data.
Marketing ad spend
Total monthly budget across Google Ads, Meta, and any other paid channels. Match this to the same time period as your patient numbers above.
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Non-marketing sources
Patients who come to you without being driven by your marketing - word-of-mouth, listings you don't pay to promote, foot traffic. Common examples: Zocdoc, walk-ins, insurance directory listings, doctor referrals, internal referrals.
Remaining (organic SEO + paid ads): -
Marketing sources - SEO & Paid Ads
Of the remaining patients, what percentage came from paid ads vs. organic SEO? Drag the slider or type an exact percentage - the patient counts update automatically.
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- patients
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- patients
In GA4: Reports → Acquisition → Traffic acquisition gives you the actual ratio.
Enter your patient numbers and ad spend to see your true cost per new patient.
AI-powered estimate
What should a new patient cost in your market?
Get a regional benchmark for dental new-patient acquisition cost based on your location and market dynamics. We'll compare it to your actual cost so you know if you're above or below market.